Sporty Design Adds the Cool to These Frames for Teens by Soccer Brand Umbro
CARROLLTON, Texas, August 2011 — Get Ready for back-to-school time are lightweight frames for teens from the British soccer apparel brand Umbro. The frames offer a high-tech, sporty look that makes them appealing to teens who might otherwise be reluctant to wear their glasses when they should.Shown here is style number U908 in blue; it also comes in black or gunmetal.
Another new style is U912 in acetate. The closeup photo shows this rectangular frame in a brown/orange color combination. Others include black/green and blue/burgundy.
Also shown in the closeup photos is style U915, a thin metal frame in black/orange, brown/orange and gunmetal/blue.
The teen-sized collection also includes sporty sunglasses with high-quality lenses, some polarized. Please click here for closeup photos of these Umbro styles.
Back-to-School Frames for Kids From Tommy Hilfiger, Juicy and Carrera
PARSIPPANY, N.J., August 2011 — If you're wondering what trends to look for in kids' eyewear for fall, here are a few, as illustrated in our popup slide show.The Color Blue. The brand-new Tommy Hilfiger Kids collection includes great examples of this trend, with unisex looks for tweens and teens aged 9 to 16. The styles are simple, with color pops on the ear pieces or temples. And if your kid doesn't like blue, the frames come in colors such as red, brown and lilac, as well as two-tone combinations such as red/white and crystal/fuschia.
Bright Temples. Shown here, the new "Cerise" style by Juicy Girls has a soft, oval, plain front with a contrasting temple that features the Juicy Couture logo. The style also comes in rose or purple.
The collection also includes "Blaise," a rectangular style with a plain-colored plastic front and metal temples with a floral motif and the Juicy Couture logo. It comes in red fade, purple fade or tortoise.
Racecar Styling. For boys, Carrera Kids has released four metal frames, all with stainless steel fronts, flex hinges and adjustable nose pads, in brown, gunmetal or black.
All are available in optical stores nationwide.
Adidas Launches Lite Fit Youth Frame Collection With Sporty Styling
GREEN ISLAND, N.Y., July 2011 — Lite Fit Youth is a new collection of kids' eyewear by Adidas that is light in weight and has a cool, sporty look for the young athletes in your family.The frames include soft nose pads for comfort, along with a non-slip rubber coating on the inside of each bendable temple, for a good grip even during sports. The frame fronts are made of steel and have embedded screws.
Several bright/white color combinations are available, and each frame has a metallic Adidas logo on the temples. The frames come in four eye sizes and six different shapes, too.
Shown here is model A992, a modified rectangle style. Each Lite Fit Youth eyeglass frame comes with a hard case and cleaning cloth.
Adidas Eyewear has pledged a $1,000 donation to Harper's Playground for every 1,000 frames sold. The organization creates playgrounds that are safe, accessible and fun for children with or without disabilities. Click here for closeup photos of more styles and colors.
Digit Brings Hip Styling to Kids' Eyewear
HAUPPAUGE, N.Y., May 2011 — Here's a new frame collection for kids who like to look cool: Digit Eyewear. The six styles have modern, grownup frame shapes. The colors range from bright, fruit tones such as strawberry and grape to edgy combinations like brown and navy.Shown here is Laser, a stainless steel industrial-look frame in a blue and green combination. Also shown is Kickflip, a more feminine frame with acetate temples featuring small butterflies.
Other standouts are Network, a stainless steel frame with an open bubble temple detail, and Reboot, a metal alloy frame with two-tone striping on the temples. And Thermal has a far-out flame print on each temple.
Digit Eyewear is for kids ages 6-12. Click here for closeup photos of the various styles.
Eyes Cream Shades Launches Divalicious
Sunglasses for Teens
IRVINE, Calif., April 2011 — Teen girls often find that adult sunglasses are sized too big, but children's sunglasses aren't fashion-forward enough.So Eyes Cream Shades, the company that makes high-quality sunglasses for children, designed the Divalicious style especially for teen girls aged 13 to 16.
What makes Eyes Cream Shades high-quality? For one thing, the lenses are made of polycarbonate, which is recommended for kids' eyewear because its shatter-resistance makes it one of the safest lens materials around.
The lenses also filter out 100 percent of UVA and UVB rays, so your kids' eyes are well protected from the sun.
The Divalicious sunglass comes in watermelon ice, lime ice and licorice ice.
Also shown here is the Double D sunglass, a sporty style for boys aged 8 to 12. It comes in blue ice (baby blue with white accents), blackberry (deep plum with black accents) and licorice ice (black with baby blue accents).
Please click here to see more photos.
Back-to-School Frames for Kids, Part II
HAUPPAUGE, N.Y., September 2010 — Haven't yet chosen new frames for the kids this fall? Here are more picks from the latest crop of grown-up frame shapes in kid-friendly colors and patterns.Jessica McClintock Girls is featuring uplifted eye shapes this fall, including the butterfly shape shown here in strawberry. This frame, number 413, has bright laminate colors and enamel-filled butterflies on the temples. It is also available in brown acorn and violet.
Op Kids is showing silkscreen designs on several of its frames, including the shark pattern and Op logos on the boys' style 813. It comes in brown, blue steel and gunmetal.
Also shown here is a caramel-colored metal alloy frame (Op Kids 811) with a denim blue camouflage pattern on the temples and silkscreen logos.
IZOD Boys frames include the new PerformX-76 with cut-out temples. The black frame shown here comes with red temple tips; the frame is also available in brown and pewter. The IZOD PerformX collection has flexible memory metal for durability and also has frame and sunglass styles for men.
Your kids can try on all these new styles this fall at optical stores across the nation.
Get Your Kids Excited About Wearing Glasses,
With These New Frames for Back to School
PARSIPPANY, N.J., August 2010 — Rich color and adult styling are big trends this fall for children's eyeglass frames from the Carrera Kids, Chesterfield Kids, Nine West Kids and Juicy Girls eyewear collections.Carrera Kids has two new metal frames for boys, with stainless steel fronts and bridges and temples made of Flexolite memory metal for comfort and durability. The styles are grown-up, but with a spot of color at each temple tip. Colors are brown/yellow, gunmetal/blue and black/red.
The Chesterfield Kids collection, designed for ages 9 to 16, is launching four new styles, with two metal frames for boys. A metal/plastic combination for girls has a metal front and two-tone laminated acetate temples with a laser cutout design. Colors include light lilac, satin violet and light brown. A plastic rectangular frame for girls has a floral design on the temples and comes in striated plum, khaki aquamarine and lavender.
Two new styles from Nine West Kids are designed for girls 8 to 14 and feature bright color combinations with either small flower details or crystal stars on the temples.
And the Juicy cute Girls collection by Juicy Couture has two new styles for girls 7 to 13. Bit is a metal, semi-rimless frame in pink, lavender or brown, with a larger eye shape meant for tweens; the temples feature enamel and glitter hearts. Love Me is a plastic/metal combination frame with an oval shape and enamel logos from the Juicy jewelry collection. Colors include espresso ice pink, pink/white and purple/teal.
All frames are available in optical stores nationwide.
Popped Fresh for Your Kids: New Frames in the
Pop Corn Eyewear Collection
LOS ANGELES, July 2010 — Four new frames from Pop Corn Eyewear have eye-popping colors and modern styling.Each frame has a metal front with flexible plastic temple in stripes or abstract patterns, and each comes in two sizes.
Pop Corn Eyewear is lightweight with adjustable nose pads for a good fit. The frames retail for under $100.
Shown here is Holly, a girl's frame with a matte metal rectangular front. Lonnie is a boy's version of Holly, but in blue.
Joey has translucent temples with trendy stripes in copper, brown and gray. Lexie has a leaf pattern on the temples in a choice of three colors.
Please click here to see the Joey and Lonnie frames.
Sweet New Frames for Kids: Lollipop by Fisher-Price
HAUPPAUGE, N.Y., June 2010 — A new Fisher-Price frame called Lollipop is an adorable solution for babies and toddlers who need vision correction.Designed by pediatric optical specialists, the frame features cable temples that wrap around the child's ears. This keeps the eyeglasses in place for active youngsters.
Available for both boys and girls, the frames have spring hinges for durability and rolled-edge nose pads for comfort.
The frames are made of metal alloy and come in multiple sizes. They are available at optical retailers nationwide.
Shown here is Lollipop in Pink Swirl. Please click here for closeup photos of other colors.
Editor's Note: The American Optometric Association recommends that children have their first eye exam by the age of 6 months and again at age 3. Read more about eye exams for children.
oio Sun Offers Durability and Style in Colorful Children's Sunglasses
NUREMBERG, Germany, March 2010 — These fun and functional sunglasses by oio Sun are scratchproof, with unbreakable frames and lenses and no sharp metal parts, so they will likely last a lot longer than those flimsy children's sunglasses you often see in stores.They also offer full UV protection, according to the company.
The 20 models come in a variety of designs, from high-fashion rimless shields for girls to styles for boys that look like little motorcycle glasses.
Like model 835002 shown here, they feature lots of color accents, for a sporty, cheerful look. Colors include pink, violet, olive, blue, orange, fuchsia, red, brown, yellow, turquoise and apple green. Some have spring hinges and rubber temples, for sturdiness and a snug fit.
oio Sun is owned by Eschenbach Optik, based in Nuremberg, Germany.
Please click here for closeup photos of other styles and colors.
You're in Luck, Kids! New Optical Collection by Lucky Brand
LOS ANGELES, February 2010 — Lucky Brand has launched an optical frame collection for kids, named the Lucky Brand Kids Optical Collection.The collection includes four styles for girls and three styles for boys. Frame styles have fun themes such as engraved fairytale dragons and peace signs.
Each style is available in two sizes and three colors, including matte burgundy, eggplant purple and deep blue. Shown here is Willow in the available colors.
All the frames are handmade and come in acetate or metal. They "provide durability for active little ones," according to the company.
The Lucky Brand four-leaf clover logo is printed on the temple tips in different colors, and the Lucky Kid metal plaque is featured inside the temple.
Each new frame purchase comes with a free Lucky Brand youth peace-sign T-shirt and case. The frames are available at optical retail stores.
Please click here for closeup photos of Willow and other styles.
Bongo Eyewear Releases Playful Looks for Teens and Young Women
SOMERVILLE, N.J., January 2010 — Bongo Eyewear mixes playful trendiness with sophisticated eye shapes in these new eyeglass frames for teen girls and young women.Shown here are Cutie, a full metal frame with a modified butterfly shape, and Chica, a semi-rimless oval.
Both come in soft metallic colors (Cutie in black, brown or burgundy and Chica in black, brown or purple). And both feature a whimsical floral detail lasered onto each temple.
Not shown are Satin and Silk, in acetate plastic and interesting colors such as black green, tortoise red, black blue, burgundy and tortoise lime.
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